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Business With Horses 101 - How To Set Up Your Equine Business
Welcome to Business With Horses 101!
Welcome! (6:15)
How Does This Course Work? (2:01)
AGENDA FOR THE NEXT 9 WEEKS
Accountable to You and Your Business (2:14)
STEP ONE - It's All About You
It's All About You! (13:21)
1a. "YOUR WHY"
1b. "3 PART WHY"
1c. "WHAT NOW"
1d. "WHO ARE YOU?"
Thank you to HORSES - they are the reason we are living our dreams! (1:22)
STEP TWO - Your 'Ideal' Horse Business
WATCH THIS FIRST
Your 'Ideal' Horse Business (10:43)
2a. "YOUR IDEAL BUSINESS"
2b. "YOUR AVATAR"
STEP THREE - Market Research
Market Research (6:29)
3a. "MY COMPETITION"
3b. "WHY ARE YOU DIFFERENT?"
3c. "PRICE POTENTIAL"
3d. "SWOT ANALYSIS"
Determining Your Pricing, Keywords & Competition (7:45)
STEP FOUR - Develop Your Vision
Develop Your Vision (9:01)
4a. "YOUR BUSINESS VISION"
4b. "CREATE YOUR VISION"
4c. "WHO ARE YOU?"
4d. "10 PROBLEMS; 30 SOLUTIONS"
STEP FIVE - Build A Plan
Build A Plan (8:35)
5a. "YOUR BUSINESS DESCRIPTION"
5b. "YOUR BUSINESS OPERATIONS"
5c. "THE MARKETPLACE"
5d. "SALES & MARKETING"
5e. "THE FINANCIALS"
STEP SIX - Who Can Help You?
Who Can Help You? (10:17)
6a. "LOOKING BACK"
6b. "LEGAL"
6c. "BOOKKEEPING & ACCOUNTING"
6d. "COACHING"
6e. "MARKETING & COMMUNICATIONS"
6f. "HORSE TRADING"
STEP SEVEN - Start-Up Costs
Start-Up Costs (9:28)
7a. "PER HORSE, PER YEAR"
7b. "WRITE-OFFS"
7c. "SAMPLE BUDGET"
Understanding What Your Write Off's Are In An Equine Business (2:03)
STEP EIGHT - Marketing & Social Media
Marketing & Social Media (20:50)
8a. "LOGO"
8b. "TAGLINE"
8c. "MATERIALS"
8d. "WEBSITE"
8e. "SOCIAL MEDIA"
8f. "SALES STRATEGY"
Need a website? Check this out!
STEP NINE - Staying Motivated
Staying Motivated! (14:51)
9a. "STAYING MOTIVATED"
9b. "MISSION/VISION"
9c. "AVOIDING PROCRASTINATION"
9d. "DELEGATE"
9e. "TIME MANAGEMENT"
Laughing Is Great For Us!!
If at first you don't succeed.... video bloopers! (4:29)
WHAT'S NEXT?
Share Your Success With Us
Thank You For Such an Incredible Journey! (2:49)
Your Dream Career (3:07)
Career in Equine Assisted Learning - That You Didn't Know Existed With Horses (116:18)
Disclaimer
What A Disclaimer Is?
8f. "SALES STRATEGY"
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